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Off the Cuff

Advice for startups

Not Yet Mature

+3

Your Mirror, Not Their Scoreboard

Jul 22, 2026

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3 min read

Your Mirror, Not Their Scoreboard

Comparison doesn't rot anything all at once. It borrows your standard one song, one quarter, one scroll at a time.

Deon Richter
Deon Richter

Not Yet Mature

+3

The trade nobody's watching

Jul 10, 2026

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3 min read

The trade nobody's watching

Wisdom on the future self you're trading with, Off the Cuff on the price hiding insideevery quick yes, and Not Yet Mature on the test that doesn't care who's watching —three angles on one question: what is this wait actually buying you?

Deon Richter
Deon Richter

Not Yet Mature

+3

Did you mean the week?

Jun 29, 2026

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4 min read

Did you mean the week?

You'll spend this week either way — that part runs itself. Three shows on the difference between spending it and meaning to, and the backward question that tells you which one you actually did.

Deon Richter
Deon Richter

Not Yet Mature

+3

The day enough goes quiet.

Jun 22, 2026

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3 min read

The day enough goes quiet.

Ambition has a number it can rest at. Greed crossed the number out. Three showson the one line between building and grabbing — and why "enough" is a decisionyou make in daylight, never a number you arrive at.

Deon Richter
Deon Richter

Not Yet Mature

+3

Make sure someone's home.

Jun 15, 2026

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3 min read

Make sure someone's home.

Three shows, one test for the advice you're taking: a flattering room and a confidentmachine are both counsel with nobody home. The kind worth taking costs thecounselor something.

Deon Richter
Deon Richter

Not Yet Mature

+3

Set your pace —before it sets you.

Jun 8, 2026

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3 min read

Set your pace —before it sets you.

Three shows, one diagnostic question this week: what — or who — is actuallysetting yours?

Deon Richter
Deon Richter

Not Yet Mature

+3

Momentum is not mastery.

Jun 1, 2026

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3 min read

Momentum is not mastery.

Three shows on the silent kind of pride — and what remains when the deal landsand the body goes quiet.

Deon Richter
Deon Richter

Not Yet Mature

+3

Words that hold weight.

May 22, 2026

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3 min read

Words that hold weight.

Three shows. One thread. The cheapest infrastructure you'll ever underinvest in.

Deon Richter
Deon Richter

Not Yet Mature

+3

When the feeling fades.

May 15, 2026

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3 min read

When the feeling fades.

On discipline, founders, and the architecture beneath the highs.

Deon Richter
Deon Richter

ExCAP newsletter by Deon.

Sharp thinking on business. Practical application on opportunity. Exploring Leadership, Faith, and systems to help you grow with clarity.

© 2026 ExCAP newsletter by Deon..
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